AI doesn't lead.
You do.
THE AI GAP IS THE NEW GLASS CEILING
The only leadership community built to close the AI gap for women. Real AI skills, career coaching, and a room that has your back.
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Weekly live coaching with Erica Rooney · Hands-on AI training
A private room of women as ambitious as you.
Get Prompting.
Get Positioned.
Get Paid.
LET'S GET REAL FOR A MINUTE
Girl, you are incredible at what you do.
The playing field is still not equal.
I know the weight of your ambition. I carried it too.
AI is about to do one of two things for women. It will unlock doors that were never open to us, or it will shut us out faster than any ceiling ever did. Which one depends on how many of us learn to use it, and how soon.
Everyone talks about the AI gap like it is a technology problem. It is a leadership problem, and it is about to decide who gets to lead next.
And you already know you need to learn it. But when? You are tapped out. Your plate has been full, and you have been stretched thin for years. There is no free hour sitting on your calendar where AI training could even go.
Meanwhile every leader in your company is pushing AI. It is in every meeting, every deck, and every all-hands. And you don't want to be the last one who "gets it." But the training is minimal. It doesn't apply to you, and it hasn't helped you get your work done faster.
A lot of women feel behind, but if you are reading this... you are early.
And you don't have to figure it out alone.
HER Collective is the room I always needed and never had. Real AI skills, executive and life coaching, and a network of women who refuse to accept the status quo.
THE ONE THING TO UNDERSTAND
The AI Gap Is The New Glass Ceiling
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We were told to speak up, but not too loudly. To be ambitious, but not so ambitious that we threatened anyone. To raise our hand. To be more confident. To work like we do not have kids and be a mom like we don't have a job.
And we did all of it. Women are half of the workforce. Then the system goes to work in the background, deciding who gets sponsored, who gets the stretch assignment, and who is in the room when the decisions gets made. Ninety-three women get promoted to manager for every hundred men. Seventy-four if she is a woman of color. Most of us never make it past that broken rung, and we have been staring up at the glass ceiling ever since.
Now AI has entered the chat, and the system is doing what it always does with a new source of power.
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Now, it's handing it to the
same people.
AI JOBS PAY MORE THAN DOUBLE
Typical AI job posting
$177K
versus
$80K
Typical everything else
And women are not the ones getting those jobs.
vs 33% of men
of entry-level women are encouraged by their manager to use AI.
21%
26%
vs 50% of all other hires
of 2025 AI hires in the US were women.
13%
across 27 countries of C-suite AI
leadership roles are held by women.
1.1%
of all US venture dollars went to startups founded entirely by women in 2025.
Women in the Workplace 2025, McKinsey & LeanIn.Org | LinkedIn Economic Graph, August 2026 | Pitchbook, 2025 US All In | Female Founders in the VC Ecosystem
Whether you work for yourself or for someone else, the pattern is the same.
The question was never whether women can use AI.
It is whether we get hired, credited, and paid for it.
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I'm Erica Rooney.
And I'm closing that gap for women before it costs them the seat
they've already earned.
I spent fifteen years in corporate HR and made it to Chief People Officer, which means I sat in the rooms where promotions, pay, and who gets chosen actually got decided. I know exactly what moves a woman up.
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Then I left and built my own company because I was tired of the toxic-bro culture. So I also know what it costs to start a company and grow one with no title and no paycheck behind you.
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​I have been on both sides of this, and I can see where AI is about to move the line on both.
Getting women into positions of power is my mission.
AI is the now. HER Collective is the how.
THE SHORT VERSION
What is HER Collective?
HER Collective is the only leadership community built to close the AI gap for women. Members get hands-on AI training, weekly live group coaching, monthly expert masterclasses, a suite of custom AI agents built by women for women, a full resource vault of scripts and templates, and a network of women who refuse to accept the status quo.
GET
Prompting.
This is where you learn to talk with the machine and you learn the structure of a prompt that gets you something useful back the first time, not AI slop. You build custom GPTs that know your work and drafts the way you would. You leave with a prompt library you can fold into your work day in a way that feels easy and natural.
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And it changes what you are known for. The work that used to eat your week takes an afternoon. People stop coming to you to get it done and start coming to you to decide how it gets done.
GET
Positioned.
You can be the best one in the room and still get overlooked, because nobody knows what you can do.
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You leave with the words. What to say in the review. What to say on the client call. What to put on the page that sells your work for what it's worth - not what you "think they'll pay."
And how to say all of it in terms of what it changed. Money saved. Hours back. Revenue that would not exist without you.
GET
PAID.
Women working full time are paid 81 cents on a man's dollar. Black women, 65 cents on a white man's. Over a 40-year career that is $542,800 gone. For Black women, Latinas, and Indigenous women, more than a million.
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One salary conversation does not do that. Compounding does. The first offer you accepted sets the raise, the raise sets the title, the title sets the equity, and thirty years later your retirement account is short by the price of a house.​
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HER Collective is where you close that gap on purpose and prepare for what's next: The Great Wealth Transfer. Trillions are moving from baby boomers to their heirs over the next two decades, and women are set to control more of it than any generation before them. The biggest wealth event in history is about to land mostly in female hands. Knowing how to take that money, and turn it into power is going to be the skill that separates women who inherit wealth from women who keep it.
Climbing the ladder, building your own thing, or maybe you are doing both at once...
Either way, the math stays the same.
THE PIVOT
Where you are now, and where this takes you.
Same expertise. Same ambition.
This time you get the credit.
Watching from the outside.
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Nervous about AI and not sure where to start.
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Watching it move and wondering if it is passing you by.
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Doing the work and still getting overlooked for it.
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Carrying the mental load and running on empty.
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Figuring it out alone at 11 p.m.
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Leading with AI in your hands.
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Fluent in the tools that decide who moves up next.
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Using AI to buy back hours and build your own case, tied to ROI.
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Visible, credited, and in the room where it matters most.
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Leading with boundaries instead of burnout.
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A network of women with their hands on your back.
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REAL WOMEN. REAL ROOMS. REAL RESULTS.
You can sit with us.
THE PODCAST
Glass Ceilings & Sticky Floors
The show about the glass ceilings above us, the sticky floors beneath us, and the AI Gap deciding who gets ahead next.
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You'll get the real tea on the mindset, the burnout, and the systems working exactly as they were designed, plus candid conversations with leaders, experts, and women who've broken through and refused to play small.
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Also co-hosting AI Voice or Victim with Greg Boone.
Start with these:
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FOR TEAMS AND EMPLOYERS
Want Your Employer to Pay for it?
Most members do exactly that. Companies spend thousands on leadership development that does not move the needle. If you want to bring HER Collective to your team, or you want to ask your employer to sponsor your seat, we will help you make the case.
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